HYIP-Man: Search engine optimization (SEO) and Tips for Bloggers
Friday, August 14, 2009
Search engine optimization (SEO) and Tips for Bloggers
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
SEO Tips for Bloggers

1. Content is King
The quality of the posts you write is the single most important factor when it comes to Search Optimization on a Blog.

2. Anticipate What People Will be Searching For

Every time you write a post you should be automatically be considering what words people might be putting into search engines to find that type of information. Once you know what kinds of words they’re using you’re in a great position to position yourself for that search.


3. Titles Titles Titles
There are a number of things to keep in mind when it comes to titles. Google pays particular attention to titles - so make sure you get them right:

  • first make sure that the way you set your blog up puts the title of your post in the ‘title tags’ on the back end of your blog. This is really important.
  • if you’re just looking from an SEO perspective don’t include your blog name in the title tags of single posts. This dilutes your keywords. Of course if you’re looking more at branding including your blog’s name in the title tags might be worth doing.
  • next - include the keywords that you identified in point #2 in your post title
  • also, keep in mind that the words you use at the start of a title tend to carry more weight than words you use later in your title

4. Keywords in other parts of your post

Use the keywords you identified in point #2 within your post also. If you want Google to rank you for a term or phrase you need to use that term or phrase. Use it in sub headings in your post (use h tags where you can), use it in the content itself, use the words in the alt tags of images etc. Don’t go over the topic but do use the words where you can naturally in the post.

5. Link to Your Own Posts

Don’t over do this one but while links from other sites are a great way to increase your blog’s rankings so are links from your blog. Interlink your posts to share where readers can find more information on your topic (where relevant) but also consider linking to key posts on your blog from other places on the blog (sidebar, front page etc).

6. Links from Outside Your Blog

Links from other sites to yours are key in SEO but they can be hard to get. Start to linking to your blog from other sites that you have or are active on. Some (like on Twitter) won’t count for anything much as they have no-follow tags but they are all potential ways for people to access your site and some will help with SEO.

Don’t become obsessed with getting links - rather become obsessed about writing great content and the links will generally come in time. However if you’ve written a great post that you think will be relevant to another blog don’t be afraid to let that blogger or website owner know about it - they could just link up.

Also - take note of the type of posts that you write that do well at getting other sites to link to you. You can learn a lot about generating linkable content by doing so and might just develop a technique that will work again and again.

7. Readers Begat Readers

This isn’t an SEO technique as such but it plays a part. The more readers you have the more likely your blog is to be found by other readers. There’s a certain ’snowballing’ thing that happens on a site over time - as you get readers quite often momentum grows as those readers pass on your site to others in their network. They link to you, they bookmark you, they tweet about you, they email friends about you, they blog about you, they suggest your site in recommendation engines….

sources:problogger.net, poweredlink.blogspot.com & rarlinux.blogspot.com
Related Posts:
top 10 basic seo techniques
60 Cool Websites
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