Make Money

Source: pixobebo.com --- Wednesday, October 08, 2014
What's going on among the technology giants we know and love or loath? Three of the largest are locked in a head-to-head-to-head battle for supremacy in the desktop and mobile device wars, and each one has a distinctly unique approach. Which do you choose? Apple does business the old fashioned way. It makes attractive products that live in a highly curated ecosystem. Think Mac, iPhone, iPad running OS X and iOS with similar applications, all tied nicely together with iCloud, Apple TV, the various app stores, Apple's retail stores. That business model works well for Apple as the company commands the lion's share of profits in each industry product line. To Apple, you're the customer, and the company works diligently at every level to keep customers happy. Contrast that with google which mostly eschews contact with users. Note that if you use a google product– smartphone, tablet, Maps, Chrome browser, or the various and sundry and free google apps– you're the user, not the customer. google's customers are advertisers who want to put messages in your face; messages tailored and targeted with the personal data that google culls from your online usage habits. That business model works well for google as the company's only true revenue and profit stream– advertising– commands the lion's share of that industry. Contrast both Apple and google's approach with microsoft, which has been struggling to find a niche as the world moves toward mobile ...